THE TYPE S WAY

ACURA APPROACHED US FOR A SOCIAL CAMPAIGN THAT WOULD PUT THE SPOTLIGHT ON THEIR LINEUP OF PERFORMANCE VEHICLES.

SO WE VISUALIZED THEIR ICONIC TYPE S BADGE THROUGH A TYPE OF ROAD THAT DEMANDS MORE FROM DRIVERS – THE S CURVE.

TEASER

THE LINEUP

After launching the campaign, we

reached out to fans to participate.

The response was overwhelming. We starting sharing our favorite submissions as carousels and stories.

To give fans even more creative freedom, we created a pack of GIPHY stickers.

Senior Art Director: Pete Watson
Senior Copywriter: Caleb Nyberg
Creative Director: Jake Fertig
Agency: MullenLowe LA

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