EAT–LEISURE

BEING STUCK AT HOME DURING A PANDEMIC MEANT EMBRACING COMFORT.

SO WE HELPED JACK AND HIS FRIENDS GET EXTRA COMFY IN CUSTOM ATHLEISURE–INSPIRED JACK IN THE BOX TRACKSUITS.

Our fresh tracksuits and catchy track quickly garnered some attention online... 

A few weeks after our broadcast campaign went live, we teased a new collaboration.

It didn’t take people long to put two and two together.

Finally, we  unveiled our collaboration with Diamond Supply Co – a sleek tracksuit designed with 3M reflective print and a hidden stash pocket for mini tacos, sauce packets, and other bite-sized menu items.

ROLE: DIRECTOR, DP, EDITOR

To officially release the Eat-Leisure tracksuits, we teamed up with streetwear shopping app NTWRK.

Our tracksuits sold out almost immediately, but they soon popped up on the resellers market... 

... for what we’d call a very reasonable amount. 

Art Director: Pete Watson
Copywriter: Caleb Nyberg
CDs: Matt Kappler, Sheldon Melvin
Agency: David&Goliath

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