EAT–LEISURE
BEING STUCK AT HOME DURING A PANDEMIC MEANT EMBRACING COMFORT.
SO WE HELPED JACK AND HIS FRIENDS GET EXTRA COMFY IN CUSTOM ATHLEISURE–INSPIRED JACK IN THE BOX TRACKSUITS.
Our fresh tracksuits and catchy track quickly garnered some attention online...
A few weeks after our broadcast campaign went live, we teased a new collaboration.
It didn’t take people long to put two and two together.
Finally, we unveiled our collaboration with Diamond Supply Co – a sleek tracksuit designed with 3M reflective print and a hidden stash pocket for mini tacos, sauce packets, and other bite-sized menu items.
ROLE: DIRECTOR, DP, EDITOR