TOUGH NEVER QUITS

KIA’S 2020 SUPERBOWL CAMPAIGN STARRING OAKLAND RAIDERS RUNNING BACK JOSH JACOBS.

MY CREATIVE PARTNER AND I CREATED THE TEASER VIDEOS, SOCIAL CAMPAIGN, AND PRESS PHOTOGRAPHY.

MOST NOTABLY, WE GOT TO THROW THE FOOTBALL WITH JOSH WHILE ON PRODUCTION.

LASTLY, WE CONTINUED THE CONVERSATION BETWEEN JOSH AND HIS YOUNGER SELF ON TWITTER – WHERE FANS COULD INTERACT MORE DIRECTLY.

Universal Studios