THE US FOREST SERVICE APPROACHED US WITH A PROBLEM: BLACK AND HISPANIC FAMILIES DON’T FEEL WELCOME OR REPRESENTED IN OUR PUBLIC PARKS AND FORESTS.  SO WE RESPONDED WITH A SOLUTION: A CAMPAIGN THAT CHANNELED AN IMPORTANT FAMILY ACTIVITY — STORY TIME — AND USED IT TO GIVE FAMILIES A TANGIBLE REASON TO VISIT THEIR FORESTS. RATHER THAN CENTER OUR OWN PERSPECTIVES, WE HIRED AMAZINGLY TALENTED AUTHORS AND ARTISTS FROM THESE COMMUNITIES TO HELP US DREAM UP MODERN DAY FOREST TALES THAT WOULD CULTURALLY RESONATE WITH OUR AUDIENCE. JOE CEPEDA HELPED US TO CREATE “OUR COLORS” AND SHABAZZ LARKIN HELPED US CREATE “AM I A TREE?”

OUR COLORS