VIVE LE MARTINI!

GREY GOOSE APPROACHED US WITH AN AMBITIOUS ASK:

LAY CLAIM TO THE ICONIC MARTINI AND REINTRODUCE IT TO A YOUNGER AUDIENCE.

SO WE STIRRED UP A GREY GOOSE MARTINI IN STYLE WITH A STEP-BY-STEP DANCE TUTORIAL.

THE MARTINI FAMILY

TO ROUND OUT OUR CAMPAIGN, WE HEADED OVER TO THE FLAMINGO ESTATE IN LOS FELIZ TO CAPTURE IMAGERY OF EACH OF THE FIVE UNIQUE GREY GOOSE MARTINI SERVES.  

Photography: Peden + Munk

Grammys Partnership

OUR CAMPAIGN CONTINUED AT THE 2022 GRAMMY AWARDS.

Grammys Monday Mix

AN EPISODIC SERIES LEADING UP TO THE EVENT FEATURING INTERVIEWS AND PERFORMANCES BY GRAMMY-NOMINATED ARTISTS.

OUR HOST? NONE OTHER THAN LAW ROACH, CELEBRITY FASHION STYLIST AND THE JUDGE OF HBO’S LEGENDARY. 

WATCH BELOW AS HE SITS DOWN WTIH ARTISTS JOJO, LUCKY DAYE, AND TINASHE. 

NOMINEE MARTINIS

WE WORKED WITH SOME OF THE EXPERTS AT GREY GOOSE TO CREATE COCKTAILS INSPIRED BY VARIOUS NOMINEES.

THEN WE CAPTURED PHOTOS OF THE DRINKS IN OUR OFFICE STUDIO. 

CAN YOU GUESS WHICH ARTIST INSPIRED EACH MARTINI?

PHOTOGRAPHY: DAN HOWELL

Vogue Holiday Party

STARRING ALEXANDRA DADDARIO.

WRITTEN AND DIRECTED BY LIZZY SANFORD 

CAMPAIGN RESULTS

CREDITS

Senior Art Director: PETE WATSON
SENIOR Copywriter: Caleb Nyberg 
CDs: Chris Juhas, Fabio Brigido
ECDs: Carlos Alija, Laura Sampedro
Agency: MullenLowe LA

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