HEXCLAD’S 2025 SUPER BOWL CAMPAIGN.

HERE’s HOW OUR CAMPAIGN RACKED UP

6B VIEWS

BEFORE THE SUPER BOWL EVEN KICKED OFF.

GORDON GOT THE BALL ROLLING WITH THIS CRYPTIC POST FROM HIS JET.

THE POST WENT VIRAL WHEN RAINBOLT PLACED GORDON AT AREA 51.

GORDON NEITHER CONFIRMED NOR DENIED THE AREA 51 ALLEGATIONS.

A FLIGHT ATTENDANT ON GORDON’S JET SHARED HER SIDE OF THE STORY.

CONSPIRACY THEORISTS WEIGHED IN WITH CLASSIFIED INFORMATION.

THE CAMPAIGN SNOWBALLED WITH RECAPS, REPOSTS, AND NAYSAYERS.

THE CONSPIRACY QUICKLY SPREAD FROM TIKTOK TO REDDIT, X, INSTAGRAM, AND BEYOND.

SOCIAL FILMS

Pete’s MOM

THAT’S AN ORDER UP

MINI HEXCLAD

PHOTOGRAPHY

AREA 51 TEST KITCHEN SET

A GIFT TO SOME OF THE EXTRATERRESTRIALS LIVING ON EARTH, WITH A WELCOME VIDEO FROM GORDON.

POSTER

CREDITS

ASSOCIATE CREATIVE DIRECTOR: PETE WATSON

CREATIVE DIRECTOR: TOBI HIRANO

EXECUTIVE CREATIVE DIRECTOR: J SMITH

AGENCY: ROSEWOOD CREATIVE

DIRECTOR: THE PERLORIAN BROTHERS

PRODUCTION COMPANY: MJZ

PHOTOGRAPHER: ANTON WATTS

MUSIC: FUTURE PERFECT

EDIToR: JIM HUTCHINS

COLOR: COMPANY 3

VFX: a52

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